Crisis Management PLATFORM

Train Your Team for Any Crisis Before It Happens

Atavra is a real-time crisis simulation platform where your PR team responds to unfolding scenarios across email, social media, and news. Simulate a real crisis unfolding online, without the real consequences.

Create first campaign for free
WATCH DEMO

Crisis Training Shouldn’t Be a PowerPoint

Traditional training fails because it’s passive. When a real crisis hits, your team may freeze if they’ve never felt the pressure of a scandal unfolding in real-time.
Atavra changes that. We simulate realistic crises where your team must draft responses, coordinate across departments, and manage stakeholder communications, all against the clock.

Features
How it works

Simulate any crisis

01.

Create a Campaign

Create executive scandals, product recalls, data breaches and more. Start from pre-built campaigns or create your own from scratch.

02.

Add Personas and Events

Create personas like journalists, influencers, news sites or gov agencies. Plan a timeline of unfolding events like posts, tweets, press, or emails.

03.

Run the Simulation

Launch your crisis. Events unfold on a timeline: tweets go viral, journalists email for comment, negative press starts to appear. Your team responds through realistic mock interfaces.

04.

Debrief & Improve

Review the full timeline of events and responses. Identify gaps, discuss decisions, and refine your crisis playbook.

Built for Crisis Communications Professionals

Atavra is designed for PR agencies, corporate communications teams, and crisis consultants who need realistic, repeatable training scenarios.

KEY FEATURES

Why Choose Atavra For Crisis Training?

Close-up of a smartphone screen showing various social media app icons such as Facebook and Twitter.
01

Real-Time Timeline

Events unfold automatically on a configurable timeline, just like a real crisis

02

Multi-Role Training

Assign team members to PR, legal, executive, and even external stakeholder roles

03

Multiple Interfaces

Experience crisis simulations across platforms like Facebook, Twitter, and email, allowing for comprehensive training.

Pricing

Plans for every team

Free

Create your first campaign

Simulate a crisis for a team of up to three users.

FREE FOREVER

Pro

Support for growing PR teams

Create up to eight varied crisis campaigns for your team of up to ten users

SGD49 / MONTH

Max

Create complex scenarios across multiple departments

Create a library of up to twenty campaigns involving up to fifty users

SGD149 / MONTH

Ready to Start?

Your Next Crisis Won’t Wait For You To Be Ready

Create your first simulation for free in under 5 minutes

Get Started
Scroll to Top